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Every enquiry answered in about 15 seconds, day or night.
LazyMagnet
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For NZ physios, chiros, osteos and allied health clinics

Patients decide at 9pm. Your clinic answers at eight.

Eleven hours is long enough for the pain to settle, the day to start, or another clinic to reply. That enquiry doesn't come back, and nothing in your system records it as a loss.
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Hi, is it too late to get in this week? And do you take ACC?
New patient · 9:02 pm
Hi, yes we take ACC and we can lodge the claim at your first appointment. Have you been in to see us before?
Your AI Sales Agent · 15 seconds later
No, first time.
New patient · 9:03 pm
No problem, a first appointment runs 45 minutes. I have tomorrow 8:15 am or 5:30 pm free. Which suits you?
Your AI Sales Agent · 9:03 pm
5:30 please
New patient · 9:04 pm
Booked, tomorrow 5:30 pm. Your confirmation is on its way and a reminder follows at 8am. Any questions before then, send them through.
Your AI Sales Agent · 9:04 pm
Run on our own family's clinic

We run it on our own family's clinic

Return to Form is a New Zealand physio clinic run by Zee Sharif, who is married to our founder Hamish Nuttall. Every enquiry it gets runs through the system on this page. When it breaks there, we hear about it at dinner.

"Within just a day of using LazyMagnet AI, I noticed a significant increase in inquiries and bookings. It's incredible to gain new customers effortlessly and even reduce my advertising expenses! Now the AI Sales bot is booking appointments while I'm treating patients!"

Zee Sharif, Return to Form Physiotherapy. Ponsonby, Auckland. The clinic we run our own system for.
Hamish Nuttall, who founded LazyMagnet and, before it, Naked Bus
Built by Hamish Nuttall, who grew Naked Bus into a $15M business with 40% of the NZ intercity market, on marketing that ran itself.
A New Zealand company, built in Auckland. Prices in NZ dollars, and the AI already knows what ACC is.
How it works

The gaps in tomorrow's book aren't gaps in demand

Physio marketing in NZ fails after the click, not before it. The ad works, the enquiry arrives after close, and by morning the patient has booked elsewhere or given up. Those are the people who decided at nine at night and gave up by ten, and they never show up anywhere as a loss. LazyMagnet runs the whole chain, ad to booked appointment.

The ad meets the search.

Patients don't search "physiotherapy services". They search "heel hurts first thing in the morning". Your ads get built in those words, and the ones that bring bookings get the budget. More on AI Ads →

It talks like your front desk, and it books into the diary you already use.

Website form, text, email, Facebook or Instagram message: one inbox, answered in about 15 seconds at any hour. It answers what you treat, whether they need a referral, whether you take ACC, and it never gives clinical advice. On Cliniko or Gensolve it reads your real availability and writes the booking back, so your front desk sees it where they already look. Miss a call and that patient gets a text straight back. Your team can step into any conversation. More on the AI Sales Agent →

Booked before doubt sets in.

Getting help with pain is an evening decision and it doesn't survive "we'll call you back tomorrow". The AI offers real times from your diary and confirms there and then, and reminders mean the patient turns up.
Each of these pieces is buyable somewhere. The patients you lose fall between them, at 9pm, on a Sunday.

What Monday looks like when the evenings answer themselves

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MON
Follow-up
30 min
TUE
Initial appointment
45 min
WED
New patient
45 min · ACC
THU
Follow-up
30 min
FRI
New patient
45 min · ACC
Wed 5:30pm, new patient, 45 minutes, ACC. The enquiry arrived at 9:02pm on Tuesday and your AI Sales Agent had it booked two minutes later. Reminder sent Wednesday 8:00am.

What it costs, against what one empty hour costs you

Ads or answering is $497 a month. Both together, which is AI Complete, is $697. Take what a new patient is worth to your clinic over a year of appointments, and work out how many of them $697 a month has to find.

AI Ads

$497 a month
  • Ads in your patients' words, for the appointments you want more of
  • Your clinic's own ad account and budget, so the audience and the numbers stay yours
Yours to keep: the ad account, the audience you build and the numbers all stay with the clinic. Want it run for you?
More on AI Ads

AI Sales Agent

$497 a month
  • Answers texts, emails, web chat and social messages day and night, and texts back the calls you miss
  • Built on your clinic's own information: services, hours, prices, ACC or private, and books straight into your diary
Nothing for you to run: built and run by us.
More on the AI Sales Agent
All prices NZD, excludes GST. Pay annually and get about two months free. One-off setup is from $970 for AI Ads, $1,497 for the AI Sales Agent or $2,497 for AI Complete, and it includes your first month. Full detail, including usage costs, on the pricing page.

AI Receptionist

Answers your clinic's phone out loud: $297 a month on its own, or +$200 on AI Complete and it books callers straight into your diary. More on the AI Receptionist →
The risk sits with us

If we ever miss an enquiry, that month is free

This starts the day the agent answers for your clinic, on its own or inside AI Complete. Replies land in about 15 seconds. Sixty is the line we stake the invoice on:

Every enquiry answered in under 60 seconds, day or night. If we ever miss one, that month is free.

Applies to enquiries on your connected channels: text, email, web chat, social messages, and missed calls, which get a text back that starts the conversation. Measured from our message logs.

Month to month, for as long as it is worth it.
Hear how it speaks to a patient: give it your mobile and read the reply it sends.

Clinic owners' questions, answered

  • Two levers matter most: be findable for what patients actually search, and answer faster than the clinic down the road. Ads built around symptoms like "knee hurts going down stairs" bring the enquiries, and a reply within seconds turns them into bookings. LazyMagnet runs both, and books the appointment in the same conversation.

Tonight, someone near your clinic will search for help with their pain.

Whether they become your patient depends on who answers. Thirty minutes with your diary open, on where the evening enquiries are going and what the gaps in next week are worth.
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