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Every enquiry answered in about 15 seconds, day or night.
LazyMagnet
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Included with every plan

Five apps, five bills, and the enquiry still went cold.

Someone messaged your Facebook page on Saturday. You saw it on Tuesday.
Text, email, Facebook, Instagram, WhatsApp, website chat: every enquiry lands in one inbox you answer from your phone. Reminders and follow-ups go out without you.
Bookings land in your calendar, and six months later the whole conversation is still sitting against that person's name.
It is in every plan, from $497 a month.
Book a call See it text you now

What it replaces: the booking tool, the reminder app, the email thing, the inbox rules, the spreadsheet

Marketing automation is the messages your business sends without you typing them: the reply when someone enquires, the reminder before an appointment, the note that brings a past customer back. At LazyMagnet it also means one inbox for every enquiry, plus your calendar and customer list, all in one place. It comes included with every plan rather than being sold as an extra.

"Paying for one platform, rather than having 10 different things"

That is a LazyMagnet customer's own phrasing, from a public review Maria Abercrombie left on Facebook in March 2024. Read it in full.
We use the exact system we sell. This website runs on it. Fill in a form here and the reply you get is our own AI, on the same platform you would be buying. We also run it day to day on Return to Form, our founder's family clinic, where we run the exact system we sell.
Hamish Nuttall, who founded LazyMagnet and, before it, Naked Bus
Who is behind it: LazyMagnet was founded by Hamish Nuttall, who built Naked Bus into a $15M business with 40% of the NZ market, largely on marketing that ran without anyone pushing buttons.
Want to test it right now? Put your mobile in and the agent texts you back. Push it as hard as one of your customers would.

Answered while you were asleep, booked before you woke up

Every enquiry in one place

Text, email, Facebook or Instagram message, WhatsApp, website chat. Wherever the conversation starts, it lands in one inbox you can read and answer from your phone. Nothing sits unseen in an app you forgot to check, and nobody asks "did anyone reply to that?"
If your plan includes the AI Sales Agent, the AI answers first, usually in about 15 seconds, and books the appointment for you. Those are also the plans that catch the calls you miss: nobody gets to the phone, so the person who rang gets a text straight back that starts the conversation, and that one lands in the inbox with the rest. If you would rather the phone was answered than texted back, that is what the AI Receptionist does.
Hey, do you do quotes for a full front yard?
New enquiry · Instagram · 9:41 pm
We do. Whereabouts are you, and roughly how big is the space?
Your AI Sales Agent · 15 seconds later
Glen Eden, about 60 square metres.
New enquiry · 9:42 pm
Good size. I can get someone out to measure up: Thursday 11:00 am or Friday 2:00 pm?
Your AI Sales Agent · 9:42 pm
Friday suits.
New enquiry · 9:43 pm
Done, Friday 2:00 pm. A reminder will come through on Thursday.
Your AI Sales Agent · 9:43 pm

Follow-up that does not depend on you remembering

Three kinds of message go out on their own from the day you go live, written for your business:
  • New enquiries hear back, and keep hearing from you until they book. Nobody goes cold because you were busy that afternoon.
  • Booked customers get reminded before their appointment. So they actually show up.
  • Past customers hear from you when things go quiet. Slow weeks fill from people who already know you.
They are built once, then they just run. You can change them, or add your own, whenever you like.

Six months later, you still know who they are and what they wanted

Bookings land straight in your calendar. Every person who has ever enquired sits in one list with the whole conversation attached, so when they come back you open their name and the history is there.

Open your phone at 6pm and see every enquiry, what was said, and what's booked

growthOS comes with every plan. Open it on your phone and you can see every person who got in touch, the whole conversation, and what is booked this week. Nothing to set up. If you never open it, everything still runs.
The same layer sits under everything we build, whether you are on the tools all day or running a clinic front desk.

$497 a month, and it replaces four or five subscriptions you're already paying

Everything on this page is included with every LazyMagnet plan. The plans differ only in what the AI does on top of it.
AI AdsBrings new enquiries in. AI writes the ads, makes the images and the video, and keeps the versions that bring you work.$497
AI Sales AgentAnswers every enquiry and books the appointment for you, and texts back the calls you miss. We build it and we run it.$497
AI CompleteBoth, together.$697
  • Setup from $970 for AI Ads, $1,497 for the AI Sales Agent, or $2,497 for AI Complete, and it includes your first month.
  • Pay for the year and get about two months free.
  • AI messages are $0.10 each, billed monthly, and never interrupt your service.
  • Would rather your ads were run for you? That option and its price are on AI Ads.
  • Add the AI Receptionist to answer your phone: $297 per month on its own, or $200 per month on top of AI Complete, where it can book appointments as well.
Prices are in NZD and exclude GST. No lock-in contracts. Full details on the pricing page.

"If we ever miss one, that month is free"

Something has to do the answering, and that is the AI Sales Agent. So on any plan that includes it, this is what we put our money on:

Every enquiry answered in under 60 seconds, day or night. If we ever miss one, that month is free.

Applies to enquiries on your connected channels: text, email, web chat, social messages, and missed calls, which get a text back that starts the conversation. Measured from our message logs.

  • Yes, on the plans that include the AI Sales Agent. Someone rings, nobody picks up, and they get a text straight back that starts the conversation, in the same inbox as everything else. With AI Ads on its own you get the messages people send you, not the calls they make. If you would rather the call was answered in the first place, the AI Receptionist picks up day or night.

Bring the apps you're paying for. We'll tell you which ones this replaces.

Half an hour on how enquiries reach you now, which ones go cold, and what the subscriptions you already pay for are costing you. Bring the invoices if you have them.