What is AI advertising?

AI advertising is ads written, designed and tested by artificial intelligence instead of a person. In practice that means the AI writes the headline and the body copy, makes the images and the video, and builds several versions of the same ad because nobody knows in advance which one will win. It runs them, watches what brings in work, and moves your budget onto the winners. You tell it what you sell and who buys it.

Is Google Ads worth it for small business?

Usually yes, if two things are true: you can answer enquiries fast, and you know your numbers. An ad budget that brings in one decent job has often paid for itself several times over. Where owners lose money is slow replies and agency fees bigger than the ad budget itself. Judge ads by cost per booked job, not by clicks.

Do I need to know how to run ads?

No, and you don't hand them over either. Every Facebook ads agency NZ owners have used charges a monthly management fee for this exact work, and here the AI does it. The plan is worked out with you first: what you sell, who buys it, what a customer is worth. Your first campaign is built and launched with you, and you are shown how everything works. After that a new ad takes minutes, because the AI writes it. Rather not touch it at all? We can run them end to end from $1,200 a month.

What happens to the ad account I already have?

It stays yours. Your ads run from your own login, in your own accounts, so the audience you have already built, your history and your numbers all stay with you. Nothing is held hostage if you ever leave, and there is no agency sitting between you and your own advertising. If you have no account yet, we set one up in your name.

Can I control what I spend on ads?

Completely. You set the budget and you can change it any week, and it goes straight to Facebook and Google from your own account, so it never passes through us and we never clip it. What the AI decides is how that budget is split: the versions bringing in work get more of it and the ones that don't get less, without you watching it daily.

Facebook, Instagram and Google ads

Someone else is advertising for the jobs your business wants.

Not because they're better at it. Because they're in front of the person deciding tonight, and you're not.

Running ads properly is a job in itself, so most owners either leave it alone or hand it to an agency and never quite know what they bought.

This writes the words, makes the images and the video, and runs several versions at once on Facebook, Instagram and Google. The budget moves onto whatever brings you work. Your ad account, your budget and your numbers, all in your name, from $497 a month.

Add the AI Sales Agent and the enquiries get answered and booked while you're working. That's the part no agency ever fixed for you.

Book a call See it text you now

Judge it on our money before you spend any of yours

We use it ourselves, with our own money. This website runs on the exact system we sell. Fill in a form here and the same AI that would answer your customers answers you, in about 15 seconds. We also run LazyMagnet on Return to Form, the founder's family clinic, where we run the exact system we sell, so our evenings depend on it working too.

Hamish Nuttall, who founded LazyMagnet and, before it, Naked Bus

And the person behind it has done this before. LazyMagnet was founded by Hamish Nuttall, who built Naked Bus into a $15 million business carrying 750,000 passengers a year and taking 40% of the New Zealand intercity market, with automated marketing doing the selling. This is the same playbook, built for businesses like yours.

Judge it on how it handles you: give it your mobile and time the reply. Ask it anything a customer would.

It writes the ads, makes the pictures and the video, and finds out which ones bring you work

It starts with your numbers, not a blank page.

What you sell, who buys it, what a customer is worth to you, and how much you want to spend. That plan is agreed with you on a call before anything runs, and it is the strategy your ads go out on.

The AI makes the ads.

The words, the images, the video, even video presenters with Kiwi accents. It makes several versions, because nobody knows in advance which one will win, not even an agency charging a monthly management fee.

Facebook for the ones planning ahead. Google for the ones who need someone today.

Instagram comes with the Facebook side, from the same ads. The budget moves automatically onto the versions bringing in customers, and away from the ones that don't.

Your account. Your budget. Your numbers.

Your first campaign is built and launched with you, around your main service, and you are shown how as it happens. After that a new campaign takes minutes: copy what works and the AI does the writing and the pictures. Your login, your audience, your numbers. Nothing is held hostage if you ever leave.

It learns from customers, not clicks.

Most ads chase whoever clicks. Yours are connected to what happens after the click: who enquired, who booked, who became a customer. So the ads get better at finding people who actually buy, not people who like clicking things.

Fix the answering before you raise the budget

Start with the enquiries you already get for nothing. By the time a Facebook ads agency NZ businesses hire has emailed you the lead, the customer has rung three other people. It sits in your inbox while you're on the tools or with a patient, and whoever answered first has the job. More budget just buys more of that.

Which is why the ads are half of a loop. Pair them with the AI Sales Agent and every enquiry gets a reply in about 15 seconds, day or night, gets asked the right questions, and gets booked straight into your calendar. Ad, answer, appointment, with no gap for the customer to fall through.

Both halves together is AI Complete, $697 a month, our most popular plan: the ads bringing the work in, and every enquiry answered and booked. A call you couldn't pick up gets a text straight back, so it starts a conversation instead of ending in your voicemail.

Reminders and follow-up are built in on every plan. See how that works.

$497 a month. $970 to start. Your ad budget goes straight to Facebook and Google.

Three numbers, no surprises:

$497 a month for AI Ads. Setup from $970, which includes your first month. Pay annually and it's $415 a month, about two months free. No lock-in.
Your ad budget, paid straight to Facebook and Google. You set it, you can change it any week, and it never touches our pocket.
AI messages at $0.10 each when the system is talking to your customers.

Every figure on this page is NZD and excludes GST.

What's included:

A strategy session: what to advertise, to whom, and at what spend
Your first campaign, built and launched with you
Training, so running it yourself is genuinely easy
Make as many ads and campaigns as you like: words, images, video, all AI-made
Several versions running at once, with the budget moving onto whichever brings in work
A calendar your customers can book into, automatic follow-up so no enquiry is forgotten, and one inbox for every message

Rather not touch it at all? $1,200 a month, end to end, in your account. Plenty of owners start there after a bad agency run and take it over later. Either way the account is yours.

What a Facebook ads agency NZ charges, side by side with this:

	Typical NZ agency	LazyMagnet AI Ads
Monthly fee	About $500 to $1,000 management fee, plus a setup fee around $2,000, before ad spend	$497, setup from $970 including your first month
Who holds the accounts	Often them	You, your own login
Who makes the ads	Their designer, next week	The AI, in minutes
What happens to enquiries	Your problem	Answered and booked when you add the AI Sales Agent
Leaving	Awkward	Cancel anytime, everything stays yours

Agency fees as published on NZ agency pricing pages, August 2026.

Built for any business that lives on enquiries. If you run a trade or a clinic there is a page for each. Full package details on the pricing page.

If we miss an enquiry, that month is free

Ads only pay off when the enquiries they bring get answered. In practice replies land in about 15 seconds. Sixty is the line we stake the invoice on, so when your ads run with the AI Sales Agent answering, this is the promise we put our money on:

Every enquiry answered in under 60 seconds, day or night. If we ever miss one, that month is free.

Applies to enquiries on your connected channels: text, email, web chat, social messages, and missed calls, which get a text back that starts the conversation. Measured from our message logs.

The questions owners ask after a bad agency run

AI advertising is ads written, designed and tested by artificial intelligence instead of a person. In practice that means the AI writes the headline and the body copy, makes the images and the video, and builds several versions of the same ad because nobody knows in advance which one will win. It runs them, watches what brings in work, and moves your budget onto the winners. You tell it what you sell and who buys it.

Bring your last agency invoice. We'll work out what a booked job actually cost you.

Thirty minutes on your business: what you sell, what you've spent on advertising before and what came of it, and what it would take to bring in more of the work you actually want. You keep the account, the audience and the numbers either way.