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Every enquiry answered in about 15 seconds, day or night.
LazyMagnet
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Getting more enquiries, and losing fewer of the ones you get.

Short pieces on what actually works for New Zealand service businesses that live on enquiries: how to bring more of them in, how to stop losing the ones you already have, and what the whole thing costs. Written from running it every day for tradies, clinics and other businesses that quote, book and turn up. No theory, no jargon.

Speed, money, after hours, and the awkward questions

Short, specific pieces on the things NZ owner-operators keep asking us about:
  • Speed. What happens to an enquiry between the moment it lands and the moment someone replies, and why that gap costs more than the ad did.
  • Money. What ads actually cost in New Zealand, what a booked job costs, and how to tell the difference between a busy month and a profitable one.
  • After hours. Most enquiries arrive when the business is shut. What you can do about that without anyone sitting up until 10pm.
  • The awkward questions. What AI genuinely does well in a small business, what it does badly, and where we would tell you not to bother.
  • What we learn running it. We run our own enquiries through it, on text and web, so when something works or breaks we can tell you first-hand rather than second-hand.
We publish when we have something worth reading, not to a schedule.

On AI Complete, or AI Sales Agent on its own:

Every enquiry answered in under 60 seconds, day or night. If we ever miss one, that month is free.

Applies to enquiries on your connected channels: text, email, web chat, social messages, and missed calls, which get a text back that starts the conversation. Measured from our message logs.

The fastest way to judge any of this is to use it

Thirty minutes on your business, your enquiries and your numbers, and you leave knowing exactly what it would cost you and what it would bring in.