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Every enquiry answered in about 15 seconds, day or night.
LazyMagnet
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LazyMagnet

Tradies lose Saturdays chasing work that already went elsewhere.

Stop spending Saturdays hunting for work. The jobs come in while you're on the tools and go to whoever answers. This answers in seconds, day and night, and books them into your calendar.
Put your mobile in and it texts you inside 15 seconds. Ask it anything a customer would. For NZ builders, plumbers and sparkies.

We text you back in about 15 seconds.

Hi, hot water cylinder's leaking, out in Papakura. Any chance someone can come out?
Dave · 6:41 pm
Hi Dave, yes, we cover Papakura. One quick thing so I send the right person: is it dripping into the tray, or actually running?
Your AI Sales Agent · 15 seconds later
Just dripping. It's the electric one.
Dave · 6:43 pm
Good, that can wait until morning rather than an after-hours call-out. I've got tomorrow 9:00 am or 1:30 pm free. Which suits you?
Your AI Sales Agent · 6:43 pm
1:30 thanks
Dave · 6:44 pm
Booked in, 1:30 pm tomorrow. You'll get a confirmation now and a reminder in the morning. Anything else, just reply here.
Your AI Sales Agent · 6:44 pm

See what your customer would get.

A reply in about 15 seconds that asks what you'd ask, and a time in the diary at the end of it.
The agent answering you is the one you'd be buying. Ask it something awkward. Ask it what it costs.
Hamish Nuttall, who founded LazyMagnet and, before it, Naked Bus
Hamish Nuttall grew Naked Bus to a $15M business with 40% of the NZ intercity market, on marketing that ran itself. Same playbook, your trade.

What changes on the tools

Nothing new to learn, and nothing for you to operate.

The work you want, coming in.

One sentence about your business and the AI writes the ads, makes the pictures and the video, and keeps testing them on Facebook, Instagram and Google. Your ad account, your budget, your numbers.

Every enquiry answered in seconds.

Text, email, chat or social, day and night, before the next name on their list rings back. It asks what you'd ask: right area, right job, real timeline. Ring out while your hands are full and they get a text straight back.

Booked in, with reminders.

They pick a time in the conversation and it lands in your diary. No phone tag, and the reminders turn the booking into a job instead of a no-show.

A week you didn't have to chase

Every one of those was answered, sorted and given a time without you touching your phone. What turns up in your diary is someone who has already said yes to it.
See it live
MON
Quote — reroof
Manurewa · 2 storey
TUE
Site visit — Dave R.
Papakura · hot water cylinder
WED
Site visit — K. Ngata
Takanini · spouting
THU
Quote — bathroom
Papakura · full strip
FRI
Site visit — M. Toapo
Drury · leak, upstairs
Tue 1:30pm, Dave R. Papakura. Electric cylinder, dripping into the tray, not running. Booked by your AI Sales Agent at 6:44pm Monday. Reminder sent Tuesday 8:00am.

What it costs

  • AI Sales Agent - $497 a month. Every enquiry answered in about 15 seconds, day or night, and the good ones booked in with reminders.
  • AI Ads - $497 a month. The work you want more of, advertised on Facebook, Instagram and Google, from your own ad account.
  • AI Complete - $697 a month. Most popular. Both together, $697 instead of $994.

What you'll pay

NZD a month, excludes GST. Pay for the year and get roughly two months back.

One-off setup from $970 for AI Ads, $1,497 for the AI Sales Agent or $2,497 for AI Complete, and it covers your whole first month.

See it live

Nothing to sign, and no surprises on the bill.

On AI Complete, or the AI Sales Agent on its own:

Every enquiry answered in under 60 seconds, day or night. If we ever miss one, that month is free.

Applies to enquiries on your connected channels: text, email, web chat, social messages, and missed calls, which get a text back that starts the conversation. Measured from our message logs.

  • No lock-in. Nothing to sign, and you can stop at the end of any month.
  • Three numbers, and there is no fourth. Your subscription above, your ad spend paid straight to Meta and Google at a budget you set, and AI messages from $0.10 each.
  • Judge it before you commit to anything. Put your number in and see how it handles you as a customer.

The questions tradies ask

  • Does this work if it's just me?

    That's who it's built for. One person can't be up a ladder and answering the phone at once. The enquiry gets a proper reply in seconds while you're mid-job, and the ones worth your time land in your calendar. No staff, no office, nothing to manage.

  • Do I have to change how I work?

    No. Enquiries keep arriving the way they already do and calls still ring your phone. What changes is what happens next: they get answered straight away instead of waiting for you, and the good ones get booked.

  • What do I get for the money?

    Ads or answering is $497 a month, both together is $697. That's the work coming in, every enquiry answered around the clock, jobs booked into your calendar, and the reminders that get people to turn up. Ad budget goes straight to Facebook and Google.

  • I've tried something like this and it didn't work. Why is this different?

    Most tools stop at answering. "Thanks, we'll be in touch" is not a booking, and they ring the next name anyway. This keeps going until there's a time in your diary. Put your number in and push it through its paces before you commit to anything.

Your next job is texting someone tonight.

Put your number in and it starts on you the way it would start on him. Answer it, argue with it, ask it what it costs.