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Every enquiry answered in about 15 seconds, day or night.
LazyMagnet
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LazyMagnet
For NZ physio, chiro, osteo and allied health clinic owners

The patient who gave up waiting never told your clinic.

They decided at nine at night. By eight in the morning the pain had settled, the day had started, or another clinic got back to them first. Every text, form, email and social enquiry gets answered in under 60 seconds instead, day or night, and a time in your diary in the same conversation. A call that rings out gets a text back. Ads bring the enquiries in, reminders get people through the door. $697 a month.
The gaps in tomorrow's book are not gaps in demand. They are people who decided at nine and gave up by ten.

We text you back in about 15 seconds.

Your mobile is the only field. About 15 seconds after you hit send the agent texts you. Ask it what a patient would ask. Would rather speak to someone? Tell it so and it puts a time in the diary.
Hi, do you take ACC for a first appointment, and have you got anything this week?
Sarah · 8:52 pm
Hi Sarah, yes, we're an ACC provider and we can lodge the claim at your first visit. Are mornings or afternoons better for you?
Your AI Sales Agent · 15 seconds later
Mornings if you have them.
Sarah · 8:53 pm
I've got Thursday 8:15 am or Friday 9:30 am. Which suits?
Your AI Sales Agent · 8:53 pm
Thursday 8:15 please.
Sarah · 8:54 pm
Booked in, Thursday 8:15 am. Your confirmation is on its way and a reminder follows the day before. If anything changes, message me here.
Your AI Sales Agent · 8:54 pm

Judge it on a real clinic

Return to Form runs on the exact system we sell. Same ads, same AI answering the enquiries, same bookings turning up in the diary. It has to work on a real clinic's week before it reaches yours.
Put your mobile in the form and you get to be the patient before you become a client. Same agent, same system, whatever hour you're reading this.

"Within just a day of using LazyMagnet AI, I noticed a significant increase in inquiries and bookings. It's incredible to gain new customers effortlessly and even reduce my advertising expenses! Now the AI Sales bot is booking appointments while I'm treating patients!"

Zee Sharif · Return to Form Physiotherapy, Ponsonby, Auckland.

Hamish Nuttall, who founded LazyMagnet and, before it, Naked Bus
Hamish Nuttall started LazyMagnet. He also started Naked Bus and grew it to $15 million, taking 40% of New Zealand's intercity travel with marketing that kept working overnight while everyone slept. This is that playbook, sized for a clinic.
A New Zealand company, prices in New Zealand dollars, and ACC and referral questions built in from the start.

What changes at the front desk

Four things, and nothing for anyone at your clinic to learn or operate.

New patients arrive who were never going to find you.

Nobody searches for a service list. The ads get written and tested against what patients actually type, and the budget moves to whatever produces bookings. The account is your clinic's, and you launch the first campaign together.

The nine o'clock enquiry gets a proper answer at nine o'clock.

What a first appointment costs, ACC or private, whether they need a referral, what you treat. A call that rings out while everyone's with a patient gets a text back.

They're in the diary before they've put the phone down.

Not a link to click tomorrow. Real times out of your own diary, confirmed on the spot, at 9pm on a Sunday if that's when they got in touch.

They turn up, because they've been reminded.

Confirmations and reminders written once, then running on their own, so a booking becomes an appointment that happened.

Monday morning, the diary is already filled in

The enquiries that came in at nine on Sunday night are booked, confirmed and reminded before anyone unlocks the door. Your front desk goes back to looking after the person standing in front of it.
Show me it working
MON
10:00am, follow-up, K. Ngata
ACC · 30 min
TUE
9:30am, new patient, M. Toapo
Private · 45 min
WED
2:00pm, follow-up, J. Patel
ACC · 30 min
THU
8:15am, new patient, Sarah
ACC · booked Tuesday 8:54pm
FRI
11:15am, new patient, R. Wiremu
Private · 45 min
Thu 8:15am, Sarah, new patient, ACC. Booked by your AI Sales Agent at 8:54pm on Tuesday, with the clinic shut. Reminder goes out Wednesday morning.

New patients coming in, every enquiry answered. $697 a month.

One bill, published here rather than saved up for a phone call.
What you get:
  • Ads that keep new patient enquiries coming in
  • Every enquiry answered in under 60 seconds, day or night, including a text back to anyone whose call rang out
  • The appointment booked into your diary inside the conversation
  • Confirmations and reminders, so the people who book turn up
Nobody at your clinic operates it. It's built on what you treat, what you charge, ACC or private, and the hours you have room. After that, booked appointments appear in the diary.
One thing, not four. Ads, answering, booking and reminders on one bill, so nothing has to be copied by hand between a diary, an inbox and an ad account.

What you'll pay

$697 a month, NZD, excludes GST. Paid annually it comes down to $581 a month, near enough two months free.

Setup from $2,497. The build and your whole first month in one figure.

Your ad spend goes straight to Meta and Google from your clinic's own account, at a budget you set. It is your money and we never touch it.

AI messages, 10 cents each.

No lock-in. Monthly, and you can stop whenever you like.

Show me it working

If we ever miss one, that month is free

Every enquiry answered in under 60 seconds, day or night. If we ever miss one, that month is free.

Applies to enquiries on your connected channels: text, email, web chat, social messages, and missed calls, which get a text back that starts the conversation. Measured from our message logs.

A call nobody could get to is covered as well. The person who rang gets a text back and the conversation carries on from there. Sixty seconds is where the invoice sits. In practice it's about 15, timed to the second in the logs.
Want a voice picking up as well? The AI Receptionist answers the phone out loud, $200 a month on top.
  • No lock-in. Month to month, stop whenever you like.
  • Three numbers, all visible now. $697 a month, your ad spend paid straight to Meta and Google from your own account at a budget you set, and AI usage from $0.10 a message. There is no fourth number.
  • Nothing is a black box. Every conversation sits in one inbox with its full history, and anyone on your team can pick one up and carry on with it.
  • Nothing on faith. Give the form your mobile and the agent texts you in about 15 seconds. You get to judge it the way a patient would.

What clinic owners ask before they book

  • Who signs off what it says to patients?

    You do, before it speaks to anyone. It's built on what your clinic treats, what a first visit costs, ACC or private, when you have room. You hear how it speaks and approve the wording before it goes live, and you can change it later by asking.

  • Our receptionist is already good. Why would we need this?

    This isn't aimed at your front desk. It's aimed at the hours it isn't there, and the moments it's already on another call. Enquiries at nine at night, over the weekend, or while three people wait at the counter get a proper reply and a time in the diary. Your receptionist arrives to bookings rather than a backlog.

  • I have put my details in. What actually happens next?

    Your phone buzzes, normally about 15 seconds later, and it's the live agent rather than a recording. Push it: ask what a first appointment costs, ask about ACC, ask whether you'd need a referral, try to trip it up. Would rather speak to a person? Say so and it finds you a time.

Tonight someone will message your clinic. See what happens next.

Give it your mobile and it answers you the same way it will answer them: one question, a straight answer, a time in the diary. That patient gets booked instead of giving up. Want a person after that? Tell it so and it finds you one.